# 2.7.1. Use Of Funds **Human resources** Blockchain Valley will need people to fuel all steps of the company’s growth; from developers, engineering, marketing, sales and customer service to accounting, token economists and more. **Marketing and sales** The company will grow its user base (eCitizens) and partnerships with companies (eCompanies) and therefore invest heavily in marketing (advertising and lead generation through media, social media, emails, SEO) and PR campaigns. **Operations** Costs related to rentals, services, maintenance and operative systems that will be needed for the functioning of the company. **Asset acquisition** Purchase of equipment, land parcels, and any other assets required to carry out operations. **Physical facility development** The company will acquire land parcels and infrastructures in Stellenbosch. **R\&D and platform optimization** BlokchainValley will optimize and update the Digital Platform to enhance its functionalities. New features will be developed and services added to improve the User experience and usability of the Digital Platform. **Blockchain development** BlockchainValley will develop its own blockchain, the 4IR Blockchain Protocol. Investments will be made in new token standard development, cybersecurity, general protocol enhancements and R\&D to improve the overall functioning of the network. **Legal and advisory expenses** In order to follow regulatory requirements and make sure the Digital Platform is always compliant, BV will onboard a legal team, as well as work with external counsels and advisors. This is an indicative expense explanation that can be useful to understand how the funds and digital assets will be used. However, it might be subject to changes. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://4irtoken.gitbook.io/blockchainvalley/2.-project-of-the-offering/projects-presale-offering/2.7.1.-use-of-funds.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.